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Thursday, February 1, 2018

YouTube Introduce Official Artist Channels Combine VEVO+More

In an effort to combat confusion over which channel is official for artists, YouTube are merging all channels (including Vevos) to create "Official Artist Channels."

This has immediate benefits for acts who don't have or use their Vevo's because their current labels aren't part of that blanket partnership. Up until recently, Warner and Atlantic didn't have an agreement, which is why all their acts used their basic YT channels to drop videos. For a lot of those artists, esp those coming from labels backing Vevo, they saw a big dip in views compared to Sony/Universal artists (Rita Ora).

Source: ThatGrapJuice

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